The question that you have asked is a very broad one. There are tutors and lecturers making hours long content to make people understand what SEO is and how it is done. However I can give you a brief on Search Engine Optimization. SEO basically deals with increasing the visibility of your website on Search Engine Results Page. or SERP. SERP is the page a searcher sees after he has submitted his search query to any search engine. Search Engine Optimization can be classified into 3 parts:
On-page SEO refers to the optimization of the website's content, Structure and various codes. You should use relevant keywords in the website's title tags, meta descriptions, and content.
They are implemented directly on a website, generally via the backend.
OFF -page SEO focuses on activities that take place outside the website but have an impact on its search engine rankings. It primarily revolves around building high-quality backlinks from other websites to improve the website's authority and reputation in the eyes of search engines. This involves strategies such as guest blogging, social media marketing, influencer outreach, and content promotion to attract natural and relevant backlinks.
Optimization of technical aspects of a website is known as technical seo. Technical aspects of a website include
- Website crawling and indexing: Search engine crawlers need to discover and index web pages to include them in search results.
- Website speed and performance: A fast-loading website not only enhances user experience but is also favored by search engines. Google has officially declared Website's Core Web Vitals as a Ranking factor for SERP. By optimizing elements such as code structure, file compression, caching, and server response time, you can increase the speed of your website.
- There are additional elements such as having an SSL Certificate, Schema Markup, Mobile Friendliness., etc.
However, There is a very easy, fast and convenient way of making sure that your website is super fast and that is by installing
RabbitLoader . RabbitLoader is a plugin that can
help improve your website's ranking in search engines by reducing the time it takes for your pages to load. RabbitLoader works by lazy loading images, minifying JavaScript and CSS, and optimizing the loading of other resources. This can help reduce the time it takes for your pages to load.